What your Wetu content rating really says about your property
Most suppliers treat their Wetu content rating as a box-ticking exercise, when it's actually the trust signal trip designers use to decide whether to feature a property at all. This post breaks down what the rating measures, why 37% of the operators and DMCs building itineraries on Wetu use it as a filter (and 56% of that group won't go below 61%), and the fastest sections of a profile to fix first to move the number.